It’s not a stand, and it’s not an installation to be viewed only from the outside. You step inside.
For about 30 seconds, the visitor stands inside the cabin, enveloped in a sound composition built from hundreds of “YES” spoken by people from all over the world. A simple, almost elemental gesture that, in Bianconi’s work, becomes a concrete possibility: to stop, to listen, and to say a silent yes.
On the way out, each visitor receives a small golden pin reading “YESSS,” a kind of amulet to carry with them. A minimal object that extends those thirty seconds of experience beyond the cabin itself.
Positivity Cabin was born at a precise moment — out of a deep desire and an urgent need to see a different world. We live in a complex, frenetic, often disorienting historical moment, in which I felt the need to perform a magical act. I told myself: what’s needed here is a greater good. From this need for light and for a reaction came the idea of creating a space for pause and regeneration. Entering the Positivity Cabin introduces a magical and necessary gesture: it is a radical reflection on the way we move through the experience of living, a true rite of consecration of life.
“I have always tried to bring art where there is the greatest need for meaning and light, whether that’s a place of confinement or a global summit. The Positivity Cabin was born from the urgency of creating a different kind of time, a space of pause and truth within the flow of contemporary life. Entering the Positivity Cabin means performing a magical and necessary gesture — it’s a true rite of consecration of life. In a trade-fair setting, where everyone is trying to show something in order to sell it, I’m offering a secular blessing: an empty space to be filled with pure positivity, a living force of human connection. The fact that GSC agreed to step back as a brand in order to let the message step forward is an act of great vision and cultural generosity.”
Andrea Bianconi

One of the greatest pages in 20th-century literature is the final page of Joyce’s Ulysses. On that page, Molly, the protagonist’s wife, gives herself over to a burst of “Yes.” She exclaims “Yes I will Yes” again and again, in an overwhelming, enraptured rush of feeling. Yet that ending stands like a wondrous, unexpected island rising out of a sea of “no” — the very sea that fills the culture of that century, and of ours. Saying “yes” is never a given. It calls for momentum, a passion for what isn’t one’s own, a generosity toward life that asks for nothing in return. These are all qualities Andrea Bianconi has never failed to bring to his work. But now, having arrived at the essential core of this attitude of his — both artistic and personal — he wanted to imagine a space where his “Yes” could dwell, and above all be inhabited by whoever experiences it. And so the “Positivity Cabin” was born: a structure both elect and intimate. Golden, naturally — since “Yes” is a golden syllable.

Giuseppe Frangi

After its Milan debut, the project will continue its journey in other settings, each time reshaping its relationship with the place and the public.

The second stop will be from September 25 to 27 on the Lungolago of Salò, in collaboration with MUSA – Museo di Salò.

The third stop is planned for October 9 and 10 at MuDAC – Museo delle Arti Carrara, on the occasion of Contemporary Art Day, inside the museum’s screening room.

Three very different places — an international trade fair, a public space by the lake, and a museum — for one and the same question, simple and anything but obvious:
how much time are we still capable of devoting to a “yes”?

Press office: Maria Grazia Vernuccio: mariagrazia.vernuccio@mgvcommunication.it